When a user installs a new app, they hope that it will deliver on its promise to fulfill a need, solve a problem, or provide a positive experience. Most app developers aim to have an engaged user base who find their app valuable and return to it on a regular basis. For some apps, 'engagement' can mean time spent on screen (daily, monthly etc) and for others frequency of usage. Others facilitate real-life behaviors/experiences.

This course will give you an introduction to app engagement, as well as a brief overview of how you can optimize for app engagement.