When you tell a consistent story through your store listing assets, you help potential users get a clear picture of what your app or game does and how it could benefit them. Potential users with a clear understanding of what your app or game does and how it benefits them are more likely to remember or download it.
To help you get started, try this thought provoking exercise to identify the elements of your app or game’s brand. Your answers or notes to these question prompts may include valuable information to include in your store listing description or preview assets.
This exercise is just one way to think about a brand mindset - there are no right or wrong answers. If a question doesn’t apply to your app, move on to the next question.