Unlock successful retention
Learn how a shift in focus towards stronger engagement with existing users and the importance of a retention strategy for long-term app success.
All Activities
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App quality overview
Learn how to better understand user behavior, monitor technical performance, and deliver the best in-app experience for users.
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Increase discovery with Google Play Instant
Increase discovery and engagement of your Android app or game by creating an instant experience that users can directly access on Google Play, Google Search, social networks, and anywhere else you share a link.
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Earn in Japan
This course is designed to help you learn: What are the monetization opportunities in Japan? What forms of payment (FOP) are available in Japan and how can you promote them to boost sales? What pricing strategies should I consider in...
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Grow
Learn how to find the right audience, improve your store listing, and get more users.
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Embrace a retention mindset
Learn why retention matters and how your team can pivot to a retention mindset.
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Set up games reporting in Google Analytics
Google Analytics is a free and simple solution to help you gather and analyze crucial data about your game. Learn the benefits of using it, how it can help your game, and how to set it up.
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Use a pre-launch report to identify issues
Learn how to use the pre-launch report to identify APK issues with an app during testing. Published test APKs are tested for device compatibility, display issues, performance issues, and security vulnerabilities.
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Measure and analyze your game app with Google Analytics
Learn about goals, metrics, and KPIs for games, and how to measure and analyze them with Google Analytics.
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Feedback, ratings, and reviews
Ratings and reviews empower users to share their experiences with your app. Learn how engaging with your reviewers benefits you and your users.
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Engage with user feedback
Learn about ratings, reviews, and how to help your users with issues.
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Declare your use of device location data
To protect user privacy, Google Play needs to understand the content of your app and store listing elements if you use device location data. Provide details about your app features using device location data, and certify your compliance with Google...
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Optimize app experience to encourage habitual usage
Learn the strategies to optimize your app's experience to encourage habitual use that makes users see your app as an essential tool to achieve a goal in their lives.
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Grow your app business with subscriptions
Generate a more regular revenue stream from your app by selling access to content or features using subscriptions.
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Analyze your data and respond to trends
Learn about statistics and reports on the Play Console, and how they can be used to improve your business.
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Launch your app or game
Learn how to roll out an app with release management on the Google Play Console and learn about tools to test, launch, and track your app's releases.
