Embrace a retention mindset
Learn why retention matters and how your team can pivot to a retention mindset.
Learn why retention matters and how your team can pivot to a retention mindset.
Analytics data can help you better understand your game, your players, and your business. Learn the importance of setting goals, and how to measure their progress and success with metrics and KPIs.
Learn the strategies to optimize your app's experience to encourage habitual use that makes users see your app as an essential tool to achieve a goal in their lives.
To help identify issues that can impact your users’ experiences with your app, take a look at the reports on ANRs and crashes available through Android vitals and how these reports can help you diagnose and fix issues in your...
When a user installs a new app, they hope that it will deliver on its promise to fulfill a need, solve a problem, or provide a positive experience. Most app developers aim to have an engaged user base who find...
To fix performance issues, identify when and where they’re happening. With Android vitals, you can use the detailed information about your app to make informed decisions to improve your app’s performance.
Learn how to optimize onboarding, build accessible apps, and reduce app size to reach more users.
Learn how to prioritize long-term, value-building engagement strategies over short-term tactics, and learn techniques to encourage sustainable business growth.
Generate a more regular revenue stream from your app by selling access to content or features using subscriptions.
If you're part of a team, you have the ability to advocate for better security practices in your organization, and find ways to ensure that your team’s vision for your product can be met without sacrificing the users’ right to...
Learn how to create safe and secure experiences while staying compliant with Google Play policies, and how to design for engagement.
Learn how a shift in focus towards stronger engagement with existing users and the importance of a retention strategy for long-term app success.
Google Play offers a rich platform for developers to showcase their high-quality, age appropriate content for the whole family. At Google Play, we’re committed to providing a positive, safe platform for children and families.
To publish apps on Google Play, you need a Google Play developer account. Learn how to set up a Google Play developer account, keep your account protected, and manage notifications and information within the Google Play Console.
Learn how to use the best practices for your store listing, stay on the right side of our store listing policies, manage your store listing translations, and configure store listing experiments to determine which changes to your store listing can...
In this course, you’ll learn about using Gemini to help you draft custom store listings. This feature is a creative writing aid to help you draft custom store listings more efficiently. It generates descriptions using prompts that you enter along...
In this course, you’ll learn how to target different users with search targeted custom store listings, specifically how and why to create search targeted custom store listings. You’ll also learn how Gemini can help quickly create targeted custom store listings.
In this course, you’ll learn how to target different user segments using custom store listings, specifically how and why to create ‘custom store listings by URL’ and and for Google Ads campaign using ad group IDs. You’ll also learn how...