How purchases are surfaced to your players has a strong impact on the monetization opportunity of your game. Behavioral science effects can be useful when merchandising to or designing features for players in your game. These are useful to consider when finalizing your in-game monetization tactics across different assets, offers and/or features in your mobile game.
In this course, you’ll learn:
- What is a merchandising matrix?
- What are behavioral economics?
- How can I use these tools to maximize revenue?